Van Driel Capital was created to bring institutional-quality M&A execution to founder-led consumer brands — with the care, precision, and commitment that only comes from someone who's been on your side of the table.
Wouter launched his first consumer brand at 22. From a single product to the Australian market, millions in revenue, and every challenge founders know intimately — cash flow constraints, supplier negotiations, demand cycles, and the relentless work of building structure from nothing.
After years of studying valuation mechanics, deal structure, and exit planning, he sold the brand to a London-based investor. The experience transformed his understanding of what separates exits that succeed from exits that fail — and how much of that outcome is determined before a buyer ever enters the room.
Wouter became a sought-after authority in the consumer brand space and founded Van Driel Capital to give founders what he never had: an advisor with operational empathy, institutional-level execution, and a process designed around the founder — not the fee.
The brands that command premium multiples aren't always the biggest — they're the cleanest. We invest more time in preparation than most firms spend on the entire process.
We partner with a select group of founders each year. Every client gets senior attention from day one through the wire — not a handoff to junior analysts after the pitch.
For some founders, that's financial freedom. For others, it's building again. The outcome is personal — and the process should reflect that, not just optimise for headline price.
Our team has built, scaled, and exited consumer businesses. We understand the operational realities, the emotional weight, and the specific challenges that most advisors only read about.
A lean, experienced team with deep M&A execution expertise and firsthand operating experience in consumer brands.
Founded his first consumer brand at 22 and grew it to millions in revenue before executing a successful exit to a London-based investor. That experience — building, scaling, and selling — became the foundation for Van Driel Capital and the process-driven approach that has since guided dozens of founders through their own exits.
Background in M&A execution, buyer coordination, and deal management for consumer brand transactions.
Experience in valuation, financial modelling, and due diligence preparation for sell-side mandates.
Market analysis, buyer universe mapping, and competitive positioning for consumer brand exits.
Beyond our core team, we work with a vetted network of legal counsel, tax specialists, and sector-specific advisors across Europe and North America — ensuring every engagement has the depth it needs without the overhead of a large institution.
In consumer brand exits, fewer than 60% of attempted transactions successfully close. Our close rate consistently exceeds 80% — the result of rigorous preparation, strategic alignment, and disciplined execution from day one.
Every conversation is confidential. Whether you're ready now or thinking years ahead, we're happy to talk.
Start a ConversationAll discussions are held under strict confidentiality.